This release marks the first step toward the two companies\u2019 goals of digitalizing the resort<\/strong> and enhancing the customer experience<\/strong>, and will serve as the foundation for Rusutsu Resort\u2014one of Hokkaido\u2019s largest integrated resort destinations\u2014to evolve into a next-generation resort experience<\/strong>.<\/p>\n\n\n\n This application is a digital wallet app<\/strong> that integrates with an external third-party payment gateway, enabling users to purchase and manage ski tickets, activities, and other experiential content directly from their smartphones. In addition to the convenience of accessing a wide range of services with a single device, the app aims to significantly enhance the overall resort experience by helping reduce congestion and easing stress during guests\u2019 stays.<\/p>\n\n\n\n Looking ahead, we will progressively expand the app\u2019s features with the goal of making it a \u201cdigital hub\u201d for the resort<\/strong>, seamlessly integrating the resort\u2019s diverse services over time.<\/p>\n\n\n\n Starting this winter, as an app-exclusive offer, we will sell a special package that adds five hours of free bonus time<\/strong> to the standard 25-hour lift ticket<\/strong>.<\/p>\n\n\n\n Adult (Ages 19\u201364): JPY 33,100 In addition, we plan to further enhance personalization features in the future, enabling the app to automatically recommend benefits and plans tailored to each visitor\u2019s needs\u2014such as skiers, family travelers, long-stay guests, and inbound travelers.<\/p>\n\n\n\n In addition to conventional ticket vending machines and counter sales, we are introducing a system that allows guests to easily purchase tickets via smartphone. This initiative aims to improve convenience and help reduce congestion at ticket sales locations. A new initiative designed to add an extra sense of excitement to guests\u2019 stays at the resort. As the first phase, we will launch an app-exclusive lottery promotion<\/strong>.<\/p>\n\n\n\n A walk-around activity that a wide range of visitors\u2014including families, groups of friends, and inbound travelers\u2014can enjoy. By exploring spots around the resort and collecting digital stamps, this initiative aims to increase the value and enjoyment of each stay.<\/p>\n\n\n\n \u201cRUSUTSU WALLET\u201d (app name: Rusutsu App<\/em>) is not limited to digital ticket sales. It is envisioned as a \u201cdigital hub\u201d<\/strong> that connects services across the entire resort by integrating a wide range of offerings, including activities, retail shops, experiences, and dining.<\/p>\n\n\n\n The planned future enhancements include the following:<\/p>\n\n\n\n By delivering continuous value before, during, and after each visit, we aim to create a richer resort experience that encourages repeat visits.<\/p>\n\n\n\n Going forward, RUSUTSU WALLET<\/strong> (app name: Rusutsu App<\/em>) will evolve into a mechanism for delivering and optimizing \u201cspecial value itself\u201d\u2014benefits that have traditionally been difficult to offer\u2014through the app. Users will be able to receive priority access to popular activities and early notifications, and app-exclusive preferential plans will be made available to a wider range of guests. In addition, we will digitally manage special benefit allocations that can be used even during peak season, building a framework to deliver them accurately to those who need them most.<\/p>\n\n\n\n We will also strengthen personalized recommendations tailored to each guest\u2019s purpose and travel style\u2014for example, suggesting family-friendly experiences for families, advanced skiing plans for active and experienced skiers, unique preferential offers for long-stay guests, and multilingual benefits for international visitors\u2014delivering individually optimized proposals.<\/p>\n\n\n\n In addition, the app will provide continuous value not only during a stay, but also before and after each visit. Through notifications of exclusive offers and priority announcements, the delivery of seasonal event and benefit information, and personalized communication tailored to guests\u2019 preferences, the app will create an experience that makes visitors feel \u201cconnected to Rusutsu even when they\u2019re not at the resort.\u201d<\/p>\n\n\n\n Through these initiatives, RUSUTSU WALLET<\/strong> will foster a \u201ccontinuous resort experience\u201d<\/strong> that naturally keeps guests connected to the resort as part of their everyday lives.<\/p>\n\n\n\n RUSUTSU WALLET<\/strong> (app name: Rusutsu App<\/em>) is not merely an app for delivering services; it is also intended to serve as a community platform<\/strong> that gently connects the resort with visitors, local businesses, and repeat guests. By leveraging digital technology, we will nurture a framework in which \u201ceveryone involved with Rusutsu can naturally stay connected\u201d\u2014not only at the moment of a visit, but also during the time before and after each stay.<\/p>\n\n\n\n By combining collaborations with local businesses through the app, participatory seasonal events, and special preferential programs for repeat guests, we will cultivate relationships in which people continue to engage with the resort not merely as \u201cusers,\u201d but as \u201cparticipants\u201d and \u201cmembers of the community.\u201d<\/p>\n\n\n\n In addition, by delivering information and programs tailored to each guest based on their interests and behavioral data, the Rusutsu experience will evolve from \u201ca one-time stay\u201d into \u201congoing activities people want to keep participating in.\u201d This approach will foster interaction among visitors, create spaces where local culture and attractions can be shared, and lay the groundwork for nurturing a resort-wide fan community<\/strong>.<\/p>\n\n\n\n In the future, we aim to create a virtuous cycle that encourages people to stay engaged with Rusutsu even when they are not at the resort\u2014through benefits earned based on participation and contributions, community initiatives linked with local activities, and the delivery of exclusive information that is continuously updated digitally.<\/p>\n\n\n\n Community building centered around RUSUTSU WALLET<\/strong> (app name: Rusutsu App<\/em>) will be a key pillar in realizing a new model for the resort\u2014one in which the resort, the local community, and visitors share value, support one another, and grow together<\/strong>.<\/p>\n\n\n\n RUSUTSU WALLET is not just a convenient app\u2014it is a central pillar of resort DX that \u201cupdates the stay itself.\u201d<\/strong> Beyond streamlining analog operations, it serves as a digital foundation that visualizes each guest\u2019s experience and uses that data to continuously design a more comfortable and compelling stay environment.<\/p>\n\n\n\n By integrating resort services and enabling smarter guest flows, more balanced congestion, personalized recommendations, and even mechanisms for special benefits and limited-time sales\u2014all within a single wallet\u2014the app will create a digital-driven \u201cvalue-circulating resort experience.\u201d<\/strong><\/p>\n\n\n\n Furthermore, with an eye toward stronger collaboration with local businesses and positioning this initiative as a model case for tourism DX, we aim to build a digital ecosystem that generates ripple effects not only for Rusutsu Resort, but for the broader regional economy as well.<\/p>\n\n\n\n Looking ahead, we also envision expanding into the RWA (Real World Assets)<\/strong> domain\u2014appropriately handling various forms of value held by the resort (such as usage rights, benefits, and real estate\u2013related information) in digital form and enabling them to circulate intelligently. This will open up possibilities for creating new value from resort assets and for forming a new economic ecosystem that connects visitors, the local community, and businesses.<\/p>\n\n\n\n Through these initiatives, Rusutsu Resort will evolve into an organization that sets new standards as a leading digital resort in Japan<\/strong>.<\/p>\n\n\n\n Kamori Kanko has long been committed to creating the \u201cbest possible experience value\u201d at Rusutsu Resort. This digital wallet is a project that advances that philosophy to the next stage. By leveraging the power of digital technology, we will not only enhance convenience for our guests, but also continue initiatives that contribute to increasing the overall value of the resort.<\/p>\n\n\n\n Together with the local community, we will continue to promote the development of an even more attractive resort.<\/p>\n\n\n\n Inquiries Regarding This Release<\/strong>![\"\"](\"https:\/\/rusutsu-resort-tech.co.jp\/wp-content\/uploads\/2025\/12\/148825-6-7b2aeac99298ed3670dde97f932b3e4c-1322x646-2-1024x500.webp\")
<\/figure>\n\n\n\nApp Overview: A Digital Wallet for Smart Resort Service Management<\/strong><\/strong><\/h2>\n\n\n\n
Launch of Digital Sales for App-Exclusive Lift Tickets with Special Benefits (Available in Advance)<\/strong><\/h2>\n\n\n\n
Price (25 hours + 5 bonus hours)<\/strong><\/strong><\/h4>\n\n\n\n
Senior (Ages 65+): JPY 27,700
Youth (Ages 13\u201318): JPY 27,700
Child (Ages 4\u201312): JPY 16,600<\/p>\n\n\n\nServices Launching This Winter (Pilot Program)<\/strong><\/strong><\/h2>\n\n\n\n
1) App-Based Sales of Select Discounted Lift Tickets (Test Operation)<\/strong><\/strong><\/h4>\n\n\n\n
<\/p>\n\n\n\n2) Digital Lottery Sales<\/strong><\/strong><\/h4>\n\n\n\n
3) Stamp Rally Within Rusutsu Resort<\/strong><\/strong><\/h4>\n\n\n\n
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<\/figure>\n\n\n\nFuture Plans: Expanding App-Available Services on an Ongoing Basis<\/strong><\/h2>\n\n\n\n
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Innovative Initiative: Delivering Special Privileges and Exclusive Benefits Digitally<\/strong><\/strong><\/h2>\n\n\n\n
Community Building: Creating a New Relationship That Connects the Resort and Its Guests<\/strong><\/strong><\/h2>\n\n\n\n
Accelerating Resort DX: Full-Scale Digital Transformation<\/strong><\/strong><\/h2>\n\n\n\n
Comment from Hisatake Kamori, CEO of RRT and Representative Director of Kamori Kanko<\/strong><\/strong><\/h2>\n\n\n\n
Contact: Shintaro Hirato
Email: rrtwallet@rusutsu-resort-tech.co.jp<\/a><\/p>\n\n\n\n